Welcome! 🎉

We are conducting a short and exciting survey to understand your preferences for a new, healthy, ready-to-drink protein milkshake we plan to launch in Pakistan.

Your responses will help us develop a product designed exactly for you!

This survey will take 3–4 minutes only.

Let's begin! 🚀

Your Name *

Your Email *

Screener Questions

1. How old are you?

Under 15 15–18 19–25 26–35 36+

2. Do you consume flavored milk, energy drinks, or protein beverages?

Yes, regularly Yes, sometimes Rarely No

3. Do you live in Pakistan?

Yes No

Quick Choices! ⚡

4. Pick your vibe! Which drink matches your routine the most?

🏋️‍♂️ Gym recovery drink 🏃 On-the-go morning booster 🍫 Sweet dairy treat 🧠 Study energy booster ☕ Coffee alternative

5. Imagine you walk into a store and see 3 drinks. What will you choose first?

A – Protein milkshake B – Energy drink C – Soft drink D – Cold coffee

Core Product Questions

6. How likely are you to buy a ready-to-drink protein milkshake?

1

2

3

4

5

1 = Very unlikely → 5 = Very likely

7. What would motivate you to buy such a drink? (Select multiple)

High protein Low sugar Good taste Attractive packaging Affordable price Natural ingredients Trusted brand

Product Preferences

8. What flavored options would you prefer?

Chocolate Vanilla Coffee Strawberry Cookies & Cream Mango

9. How much are you willing to pay for a 250ml bottle?

Rs. 120–150 Rs. 150–200 Rs. 200–250 Rs. More than 250

Distribution & Availability

10. What packaging style would you prefer?

Bottle (PET) Tetra Pack Can Premium glass bottle

11. Where would you expect to find this product?

Grocery stores Gyms Universities Online stores Convenience stores Supermarkets

Perception & Branding

12. When choosing a health drink, which factors matter most? (Rank 1–5)

Price

Taste

Nutrition

Brand

Availability

13. How important is packaging design to you?

Very important Somewhat important Neutral Not important

14. What name suits a Pakistani protein drink the best?

PowerMilk NutriPro BoostMax ProShake Other

Design Your Drink! 🎮

15. Choose ONE power feature for your dream milkshake:

💪 Extra protein 🔥 Fat-burning L-Carnitine ⚡ Energy booster 🍃 Organic/natural ingredients

16. If this product launches next month, how excited would you be to try it?

5 / 10

0 = Not interested → 10 = Super excited!

Demographics

17. Gender

Male Female Prefer not to say

18. City

Karachi Lahore Islamabad Faisalabad Rawalpindi Quetta Other

19. Occupation

Student Job holder Self-employed Homemaker Other

20. Monthly income

Below Rs. 30,000 Rs. 30,000–50,000 Rs. 50,000–100,000 Above Rs. 100,000 Prefer not to say

🙌

Thank You!

Your insights will help us design a milkshake made exactly for Pakistani consumers like you!

Your response has been recorded successfully.